Koko FitClub in 2010: What a Year it’s Been!

New Year's Greetings to you!

It's hard to believe that we are ringing in 2011. Time passes so quickly. And 2010- what an exciting year it's been at Koko FitClub!

Last year at this time we had 5 franchised clubs open in addition to our corporate club in Pembroke, MA. This year, to date, we have 22 clubs open- and 6 more scheduled to open in January.  By the summer, I predict we will have nearly 50 clubs open around the country!

Much of our growth in the latter half of 2010 can be attributed to the execution of multi-unit agreements- owners who have successfully launched club one, moving forward on to their second Koko FitClub. Multi-unit owners are going to continue to play a big role in our growth in the coming year, with half of the clubs scheduled to open through June either second, third and even fourth clubs for owners already in our system, a testament to their success.

In 2010, we truly became a national-and international- franchise. At the end of 2009 Koko FitClubs were open in Massachusetts, Louisiana, Oklahoma, Idaho and Toronto. Now we have locations open from coast to coast after adding clubs in Washington, New Jersey, Texas, New Hampshire, Nebraska, Tennessee, and Michigan.  And, not long into the New Year we will be adding California, Arizona, Nevada, New York and Florida to the list with multiple developers in many of these states and even more exciting announcements imminent.

But the most important news from the past year is our growing business has touched the lives of thousands and thousands of members who have now experienced the benefits of Koko FitClub first hand.  We have been humbled by the personal stories from individuals who are losing weight, off their blood pressure and diabetes medications and overall feeling energized in way they haven't in years. I encourage you to read them for yourselves on facebook, yelp, or on any number of the sites out there where people share their experiences. (In fact, you can easily find Koko on facebook using the button to the right.)  

This is why my husband Mike Lannon and I started this incredible journey in the first place and why our club owners and staff do what they do - to help people be their healthiest, strongest selves and to put our energies into something that makes a difference.  We have changed so many lives this year, but our work has only just begun. We know that Koko is the solution for the millions upon millions of people who struggle with exercise.

 
We continue to be highly selective about to whom we extend Koko FitClub franchise offerings. We are keenly aware that the quality of our owners directly impacts our ability to serve the people in their communities. Those who have been invited to join the Koko family come from a whole host of unique backgrounds and experiences, but all are accomplished in their own right. We are proud of the high-quality people who have joined us in our mission to change lives. If you're curious about who our Koko FitClub owners are, I invite you to get to know them better on our website at http://franchise.kokofitclub.com. Maybe this coming year you'll be there too?

 
To you and your's, we wish you a wonderful new year filled with reward and fulfillment. 

Here's to a happy, healthy 2011!

Mary Obana
President & Co-Founder
Koko FitClub

comments