Customers.com & The Patricia Seybold Group Recognizes Koko FitClub for Customer-Led Innovation

Greetings!

Thought you might appreciate a little insight into what makes us tick here at Koko FitClub. We pride ourselves in being in tune with our customer. In fact, the entire genesis of this business came from the recognition  of a huge, underserved need out there in the market: Millions of people with the desire to get in shape but struggling to find a way to get it done that is sustainable within their lives. Everything we have done, and continue to do at Koko FitClub, is in service to that need - that customer. Our members feel like Koko was made for them because Koko was made for them - and continues to evolve as their needs do.

We have been recognized for this single-minded focus on our customer by one of the most respected experts on customer-led innovation, Patricia Seybold, founder and CEO of the Patricia Seybold Group. In 2006, our young company, Koko Fitness, was a case study in her New York Times bestselling book, Outside Innovation. She has returned again to Koko in recent research, "As we work with clients today on developing a culture of CX [customer experience]  and UX [user experience] best practices, we point back at how simply and elegantly Koko founders Mary Obana and Mike Lannon followed these practices before they were “hot.” Mary and Mike knew, deep down in their souls, that the key to designing a successful business was to truly understand what their customers wanted to achieve and how they, ideally, would like to achieve it."

Koko was also the focus of the Seybold Group's Total CX Blog last week for not only listening to customers in our product design, but also listening to them "regarding the environment in which they wanted to use the product." This attention to customer need led Koko to pivot our business model in 2008 from selling Koko Smartrainers to traditional health clubs- an environment our customers told us very clearly that they loathed-  to creating, and ultimately franchising,  Koko FitClubs. Koko FitClubs are, by design, exactly the kind of place our customers feel good in while using the Koko Smartraining System designed just for them.

If you'd like a glimpse at Koko FitClub's roots, and an understanding of our deep commitment to customer experience,  you can read the post at the Customers.com Total CX Blog:  http://bit.ly/j5cstA 

In good health,

Mary Obana
President & Co-Founder
Koko FitClub

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