The New York Times Reveals Koko FitClub Franchising’s Golden Opportunity

I’d like to share a revealing article I came across in the New York Times this week about the state of the health club industry. It truly highlights the huge opportunity that exists for Koko FitClub.

Full Service Gyms Feel a Bit Flabby (Jan 26)

It reinforced for me why my husband and I founded Koko FitClub in the first place. In the article, a Mr. Boggs pointed out that only 15 percent of the American population belongs to gyms: “When you’ve got 85 percent saying ‘I don’t think so,’ we’ve got to recalibrate what we’re doing.” He’s spot on.

 
The fact is, gyms simply don’t work for most people.  This is not about making them fancier or pricing them cheaper. Why else, according to the article, would “45 percent of fitness-club members quit going in any given year?” 

The answer, in our mind, is creating a place where people want to go because it actually works. What a radical, revolutionary idea! It’s the idea that gave birth to Koko FitClub. Koko is a place where folks like us, the other “85%,” can get fit.

At Koko, we leverage technology to prescribe exercise, every time, for every member, so they know they are doing exactly what they need to. Whether you’re a frustrated exerciser or an ex-Division1 athlete, our patented Koko Smartraining System creates custom workouts for you based on your goals and your unique fitness level, guiding you every step of the way. Every day is a new workout, so it never gets boring. And every session is 30 minutes or less, something even the busiest people can squeeze in. To top it all off, we quantify what you’ve accomplished - not only every session, but over time- so you know what you are doing is working.

Koko members are engaged and motivated to exercise like nowhere else because it works! Many are exercising consistently and effectively for the first time in their lives- and loving it. They’ve become “KokoNuts!”

It’s no wonder, as the New York Times article implies, that the old “gyms” are a dying breed. Times have changed.  There’s a whole new future of fitness happening everyday at Koko FitClub.  Viva la revolution!

Yours in good health,

Mary Obana
President and Co-Founder
Koko FitClub