In the NEWS
Koko FitClub Opens Locations in Bearden and Farragut, Tennessee
Posted On: Feb. 16,2012
A unique fitness experience is opening in two new locations in Farragut and Bearden. Koko FitClub provides an efficient, effective workout through revolutionary new technology. Koko FitClub’s Knoxville locations, at 4614 Kingston Pike in Bearden and 153 Brooklawn Street in Farragut, are part of a fast-growing community of Koko fitness studios in 26 states and Canada. The company’s patented Smartraining system tracks client progress and customizes each workout to produce the best results in 30 minutes or less at a fraction of the cost of a personal trainer. Sessions are tailored to fit the client’s changing needs and goals, targeting the right exercise, the right way, at the right pace, to maximize time and effort.
Get Fit a Little Faster at Koko FitClub
Posted On: Jan. 20,2012
The Tennessean’s “Shopping Diva”, Cathi Aycock, recommends Koko FitClub for busy women everywhere!

Koko FitClub Ranks Among Best in Entrepreneur Magazine’s 2012 Franchise 500
Posted On: Jan. 10,2012
Koko FitClub made its debut this month in the 33rd Annual Entrepreneur Magazine Franchise 500 rankings. On newsstands now, the ranking is regarded as a listing of the very best in the franchise industry. The Rockland, Massachusetts based company, franchising since 2008, ranked #38 among “Top New Franchises” less than 5 years old, #101 in the “Fastest Growing” category and #399 overall.
Koko FitClub on Fox Business’ Booming Franchise
Posted On: Dec. 14,2011
Fox selected Koko FitClub to feature in their “Booming Franchise” series. They were particularly interested in Koko given the franchise’s growth in an unpredictable economy. The piece was entitled, “Virtual fitness training is recession proof.”
Koko FitClub a Fresh Take on Fitness with the Help of Technology
Posted On: Sep. 30,2011
AUSTIN WOMEN MAGAZINE: Koko FitClub is an innovative fitness-studio franchise that brings together technology and fitness for a revolutionary workout experience. The club uses a patented technology called the Koko Smartraining System to create individual training plans, customized workouts and personal coaching. This system shows you exactly which exercises to do, how many reps and how to do them correctly.

Koko FitClub Franchisees Meet to Change Lives at KokoJam 2011
Posted On: Sep. 6,2011
Koko FitClub franchisees and the corporate team gathered in Brewster, Massachusetts for annual KokoJam 2011 conference with a mission to change lives for Koko FitClub members everywhere by removing obstacles to fitness success.
Koko FitClub A New Generation of Fitness By Traci M. Poole, PharmD
Posted On: Aug. 15,2011
From American Pharmacists Association, Pharmacists.com: It is safe to say that most people struggle with the challenge of maintaining a regular exercise routine. Pharmacists are no exception, despite our thorough knowledge of the health implications and benefits of regular exercise. I have always considered myself an athlete and someone who valued physical fitness, but once I began my career in pharmacy, it became difficult to make exercise a priority. I found myself struggling to manage my time and find adequate motivation to go to the gym. I quickly found that exercise was the easiest thing to neglect. I went from regularly exercising to almost never finding myself on the treadmill and unfortunately, those long hours logged on my feet in the pharmacy didn’t count. As more time passed, I found myself eager to get back into my exercise routine. I began searching for a gym that would provide me with the flexible hours I needed to accommodate my busy schedule as well as have the ability to motivate me to get there, even on the days I was feeling sluggish and exhausted. It was then that I found Koko.
Dallas Business Journal: Koko franchise pumps up presence in DFW
Posted On: Aug. 12,2011
Koko FitClub LLC has opened four franchise locations in the Dallas-Fort Worth area in the past year and plans to open a total of at least 25 locations in DFW in the next four to five years.
Business Brief: Harvard couple brings personalized service to Koko FitClub
Posted On: Aug. 11,2011
The Harvard Press, August 2011: Harvard residents Jeffrey and Lori Granville are looking to redefine typical gym workouts with the opening of their Acton branch of Koko FitClub, a training facility that Lori says is “more like a spa than a health club.” Koko FitClub aims to change traditional workouts by personalizing the experience, both with self-specified training sessions, and an atmosphere in which, Granville said, everyone knows your name.

Flash Driven Workout - Computers guide training at Koko Fit Club
Posted On: May. 5,2011
Scottsdale Airpark News, May 2011: If you’re an executive who doesn’t mind getting bossed around in the name of fitness, then you’re probably not interested in Dave West and Alan Cohen’s approach to working out. At Koko Fit Club, which opened in January, no one’s doing the Louis Gossett Jr. impersonation. That’s because there are no trainers. “Nobody to call in sick, no drama, no vacations, no days off,” says West, who likes to think of the club as more of a salon than a gym.” Instead of trainers, the two business partners—West once worked for Cohen at another company—have invested in computerized workout machines. The computers don’t yell; they offer an on-screen readout that encourages members by showing how much of the health benefit they received from a particular exercise, up to 100 percent.
Local Entrepreneurs Bring Koko FitClub to Austin TX
Posted On: Apr. 20,2011
AUSTIN, April 2011: Several Austin entrepreneurs are planning to open locations of Koko FitClub, a fitness center that fuses technology and personal training.
“A lot of Austinites don’t go to gyms because the gym scene is not what they want,” he said. “They are intimidated by it. [Koko] is low intimidation.” Robert Reisch said the Koko system is designed to ensure members utilize what they are paying for and that is why he wanted to bring Koko FitClub to Austin. Southwest Austin residents John and Alexa Rabb and Josh Godwin of Bee Cave are working to bring Koko FitClub to the West Austin region with the first location targeted for Lakeway. “We are hoping it will answer a lot of people’s questions about fitness,” Alexa Rabb said. “People in Austin run, but they are not cross-training.”

Koko FitClub A Revolution in Fitness
Posted On: Apr. 12,2011
CORAL SPRINGS/PARKLAND CITY NEWS, April 2011: Ever wish exercise and technology would combine already to create the perfect workout? Well, the future of fitness is here and its name is Koko FitClub. This innovative concept provides the benefits of having a personal trainer at a fraction of the cost. Upon entering Koko FitClub, you might think you’re in the wrong place. Where is the sea of apparatus that look like torture devices? Where are all the grunting muscle heads? Where are the rows and rows of cardio equipment that you can’t wait to get off? Here, none of those intimidating devices are necessary, thanks to the Koko Smartraining System. This patented technology makes your workouts so efficient that you only need 30 minutes of strength training and 15 minutes of cardio to get a highly effective work out.

Computers Lead the Way at Koko FitClub Scottsdale
Posted On: Mar. 30,2011
Scottsdale Republic Business Profile, March 2011. Each Wednesday, the Scottsdale Republic profiles the owner of a Northeast Valley business. This week, it’s Dave West, Koko FitClub of Scottsdale. “When you love what you do, it truly does not matter how many hours your workday is.”

Technology Replaces Personal Trainers at Koko FitClub
Posted On: Feb. 12,2011
Barnstable Hyannis Patch, February 2011: It is the only gym on the Cape that emails if you miss a week. Although Koko FitClub takes the person out of personal training, it certainly delivers a personalized fitness program that rivals those of top trainers, at a fraction of the cost, according to its owner. “It’s fitness and technology married,” said Centerville Koko Fitclub owner Tim Calise. Calise and his wife Ashley Cannings - both former Division I rowers - who live in Centerville, opened their KokoFitClub in October. In 30 minutes or less, members can get in a great workout and track results with a system that “gives you guidance and motivation.” All without the gym “scene.”
More Koko FitClubs to Love in Dallas
Posted On: Nov. 12,2010
The momentum keeps building for Koko FitClub, LLC, the fitness franchise revolutionizing the industry with spa-like clubs built around their groundbreaking, proprietary exercise technology, the Koko Smartraining System. Today the company announced a second developer will open Koko FitClubs in the Dallas/Fort Worth area. In December, new owner Barbara Doweidt will open her first club at The Shoppes at Keller Crossing, located at 1632 Keller Parkway. Mary Obana, President and Co-Founder of Koko FitClub, says of this most recent multi-unit agreement, “by adding Barb Doweidt to the Koko mix in the Dallas/Fort Worth region, we now have two excellent developers whose individual growth, energy and success will build off each other, enabling Koko to maximize the number of people we can help in the community. And, with the population density in and around these two cities, there is still plenty of opportunity for additional developers, plenty more people to help get healthy.”

Easton fitness program gives cancer patients new lease on life
Posted On: Oct. 31,2010
Lifting a gallon of milk used to be a challenge for Carol Lane. Now after enrolling in a Breast Cancer Recovery Program at a new Easton health club [Koko FitClub], Lane, 62, has no troubles with her groceries and can even hoist 24 packs of water without assistance.Two inches slimmer, 15 pounds lighter and 161 percent stronger in just three months, Lane is proud of her success. She has already recruited her daughter and granddaughter to join.
Koko FitClub Franchise Growth Spurred on by Multi-Unit Owners
Posted On: Oct. 21,2010
Koko FitClub, LLC, the fitness franchise responsible for Smartraining, the groundbreaking, patented, exercise technology changing lives across the US and Canada, today released a list of locations where multi-unit owners are opening additional Koko FitClubs. Mary Obana, President and Co-Founder of Koko FitClub, says of this milestone for the company, “Our goal is for Koko to be the way people get and stay healthy. When our owners open multiple clubs, it means we are reaching more people and changing more lives. It also validates the success of our business model and that Smartraining, this technology we invented as a health solution for the 84% of people who have given up on gyms, works and members love it.”
Koko FitClub to Debut in the Hotbed of Cool Technology
Posted On: Sep. 14,2010
Mountain View & Los Altos Eyed for First Silicon Valley, CA Location
Koko FitClub Stakes a Claim in Nebraska
Posted On: Aug. 25,2010
Omaha Club’s September Opening is First in Multi-Unit Agreement
Workout system gives results in shorter amount of time - Nashua Telegraph
Posted On: Aug. 10,2010
The goal of Koko FitClub, which will open in Nashua in early to mid-August, is to alleviate the stress of going to a gym, focusing instead on achieving goals without committing to lengthy workouts.
Koko FitClub Rides into Texas
Posted On: Aug. 3,2010
Club Opening in North Dallas Suburbs, First in Multi-Unit Agreement
Cape Cod the Latest in Koko FitClub’s Massachusetts Development
Posted On: Jul. 14,2010
Site in Barnstable Village of Centerville the First in Multi-Unit Agreement
Summer Opening for First Koko FitClub in Washington State
Posted On: Jul. 1,2010
Woodinville in Seattle’s Eastside is First Location in Multi-Unit Agreement
Koko FitClub Expanding Into California
Posted On: Jun. 8,2010
Company Signs Multi-Unit Agreement for San Francisco’s East Bay
Koko Featured on Chronicle TV News Program
Posted On: May. 25,2010
Koko FitClub of Needham featured on “Chronicle” TV news program.
Koko FitClub Continues Growth in Massachusetts
Posted On: May. 20,2010
Latest Club to Open in Southeastern MA Town of Easton
Koko FitClub Continues Northeast and Northwest Expansion
Posted On: May. 11,2010
Company Signs Multi-Unit Agreements in Idaho and New Hampshire
Koko FitClub Celebrates Multiple Grand Openings Nationwide
Posted On: Apr. 1,2010
Company celebrates openings in MA, LA, TN and NJ
Exciting Profile of KokoFitclub in the Boston Globe on the Franchise Direct Blog
Posted On: Mar. 23,2010
Koko FitClub are undoubtedly one of the most innovative fitness franchise concepts on the market today. But don’t just take our word for it, entrepreneurs. The Boston Globe has just written a very exciting profile about what makes this franchise so unique.
Koko FitClub Signs Multi-Unit Agreement for Michigan
Posted On: Feb. 26,2010
First Location to Open in Canton this Spring
Koko FitClub’s International Expansion Begins in Canada
Posted On: Oct. 19,2009
Company Signs Multi-Unit Agreement for Ontario
Koko FitClub Signs Multi-Unit Agreement for Idaho
Posted On: Sep. 23,2009
First Location in the State to Open in Meridian in October
Koko FitClub Signs Multi-Unit Agreement for New York / New Jersey Area
Posted On: Jul. 15,2009
First Two Locations to Open by November in Jersey City, NJ
Koko Fitness, Inc. launches Koko FitClub Franchise
Posted On: Aug. 5,2008
Koko Fitness, Inc., the specialized fitness technology and equipment company that developed the Koko Smartrainer® computerized commercial multi-gym, has announced their entry into the health club franchise business this month with the launch of Koko FitClub, LLC. The new company will be the exclusive franchisor of The Koko Smartraining System.
As seen in...

"Booming Franchise: Koko FitClub"
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"The next BIG thing in fitness."
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"What the fitness industry needs."
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"The future of exercise is here!"
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"Koko tailors your workout for you so you make the best gains possible for the time you spend at the gym."
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"There's nothing like it."







